1. Introduction
Welcome to Farmers Fresh ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App") and our website www.farmers-fresh.com (the "Site").
We respect your privacy and are committed to protecting personally identifiable information you may provide us through the App or Site. Please read this privacy policy carefully to understand our policies and practices regarding your information.
2. Information We Collect
2.1 Personal Information
We may collect several types of information from and about users of our App and Site, including:
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Account Information: When you create an account, we collect your name, email address, phone number, and delivery address.
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Profile Information: Information you provide in your user profile, such as profile pictures and preferences.
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Payment Information: While we use Razorpay as our payment processor and do not directly store your complete payment information, we may store limited payment details to facilitate future purchases.
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Order History: Information about your orders, including items purchased, delivery dates, and amounts paid.
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Location Information: With your consent, we may collect your precise or approximate location to provide location-based services, such as delivery to your area.
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Device Information: Including device type, operating system, unique device identifiers, IP address, and mobile network information.
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Usage Data: Information about how you use our App and Site, including browsing actions and patterns.
2.2 Automatic Data Collection
When you use our App or visit our Site, we may use automatic data collection technologies to collect:
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Usage Details: Details of your visits to our App or Site, including traffic data, location data, logs, and other communication data.
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Device Information: Information about your device, including IP address, operating system, browser type, language preferences, and referring URLs.
3. How We Use Your Information
We may use the information we collect from you to:
- Provide, maintain, and improve our App and Site
- Process and fulfill your orders and send order confirmations
- Manage your account, including authenticating your identity
- Send you transaction-related messages, such as order confirmations and delivery updates
- Personalize your experience and deliver content relevant to your interests
- Respond to your comments, questions, and requests
- Send you marketing communications (with your consent)
- Monitor usage patterns and conduct analysis to enhance user experience
- Protect the security and integrity of our App and Site
- Comply with legal obligations
4. Disclosure of Your Information
We may disclose personal information that we collect or you provide:
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To Service Providers: We may share your information with third-party vendors, service providers, and other third parties who perform services on our behalf (such as payment processing, data analysis, email delivery, and customer service).
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For Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
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For Legal Purposes: To comply with any court order, law, or legal process, including responding to any government or regulatory request, and to enforce our rights arising from any contracts entered into between you and us.
5. Data Security
We implement appropriate security measures to protect the security of your personal information. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
7. Your Data Protection Rights
You have the following data protection rights:
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Access: You can request access to your personal data.
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Correction: You can request correction of your personal data if it is inaccurate or incomplete.
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Deletion: You can request deletion of your personal data, subject to certain exceptions.
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Restriction: You can request restriction of processing of your personal data.
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Data Portability: You can request a copy of your personal data in a structured, machine-readable format.
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Withdrawal of Consent: You can withdraw consent at any time where we rely on consent to process your personal information.
To exercise any of these rights, please contact us at support@farmers-fresh.com.
8. Account Deletion
You have the option to close your account and delete your data through the App. When you delete your account:
- Your personal information will be deleted or anonymized from our active databases.
- We may retain certain information in our backup or archival systems, which will eventually be deleted according to our data retention policies.
- Information that you have shared with others or that others have copied may remain visible.
- We may retain information to prevent fraud, assist with investigations, enforce our terms of service, or comply with legal requirements.
9. Third-Party Services
Our App and Site may contain links to third-party websites and services. We are not responsible for the content or privacy practices of such third parties. We encourage you to read the privacy policies of any third-party websites you visit.
10. Children's Privacy
Our App and Site are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.
11. Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.
